Media Training
When someone else is asking the questions, it can feel like you've lost control.
My media training and interview coaching helps leaders understand how journalists think, what they need for their audiences and how to lead conversations with compelling, confident messaging.
Effective media performers don’t just answer questions - they shape conversations.
By developing strong messages, supporting them with evidence, and delivering them early and consistently, you can assert leadership in broadcast interviews, press briefings, and high-pressure Q&A situations.
Training & Coaching Options
Introduction to Media Training - for groups
Build a solid foundation in media communication. Group sessions covering what journalists need for their audiences, how to find the overlap with your key messages, and how to avoid the most common pitfalls in interviews and Q&A situations.
Advanced Media Training - for groups
For teams with some media experience who want to sharpen their skills. Develop stronger messaging, greater composure under pressure, and the ability to handle challenging questions while staying on message with precision.
Spokesperson Coaching - for individuals
Focused 1:1 media interview coaching for designated spokespeople. We work on your specific brief, your key messages, and the particular formats - TV, radio, print, podcast - where you need to perform with confidence and control.
Broadcast Media Training - for individuals and groups
Specialist preparation for live broadcast interviews. Develop on-camera presence, energetic delivery, and confident body language - learning to communicate effectively, stay on message, and engage audiences under the pressure of live TV or radio.
Podcast Coaching - for individuals
1:1 coaching for leaders who want to communicate effectively in long-form audio conversations. Learn to structure ideas, maintain listener attention, and deliver thoughtful, natural responses that reflect your expertise and build your authority.
Crisis Communications Training - for leadership teams
Group training to prepare leadership teams for the media demands of a crisis. Develop the ability to respond quickly, compassionately, and credibly - managing message control under pressure and maintaining audience trust when it matters most.
Moderator & Panellist Training - for individuals and groups
Prepare to lead or contribute to panel discussions with confidence - keeping conversations engaging and focused while adding value for both audiences and participants.
Unlock your potential
Drawing on decades of newsroom and broadcasting experience, I help clients identify the stories, angles, and messages that will be of most interest to journalists and show them how to deliver those messages convincingly.
In group training, teams develop shared frameworks for message discipline and composure under pressure. In 1:1 interview coaching, we go further - working on your specific brief, your natural style, and the moments where you need to be at your very best.
The goal in both cases is to move from defensive communication to proactive storytelling - so you're not just reacting to the media, but using it to communicate with purpose.
Key Techniques
Audience Analysis
Understand what journalists need for their audiences so you can shape messages that resonate and anticipate the questions most likely to come your way.
Responding to Hostile Interviews
Handle challenging or adversarial interviews with composure and control. Learn to acknowledge difficult questions, manage your tone, and relay consistent key messages under pressure - without appearing defensive or evasive.
Persuasive Speaking
In a media context, you often have seconds to land a message. Learn to structure your points sharply, use emphasis and tone with precision, and deliver in a way that cuts through - whether on camera, on air, or in print.
Managing Conversations
The best media performers don't just respond to questions - they guide the interview. Learn how to respond effectively to questions and lead the conversation towards your key messages.
Body Language & Vocal Projection
On camera and on air, non-verbal signals are amplified. Develop awareness of posture, gestures, and voice to project confidence, credibility and authority - and to avoid the common signals that undermine trust.
Medium-Specific Preparation
Television, radio, print, and podcasts each have distinct demands. Understand the differences and learn to adapt your message and delivery for each format — so you take control and communicate effectively wherever you appear.
Who this is for:
Effective media performance is a skill - and like all skills, it improves dramatically with practice and the right coaching.
1:1 Media Interview Coaching is ideal for:
● Senior executives and designated spokespeople preparing for specific interviews or press appearances
● Leaders in financial services and regulated industries communicating complex or sensitive information to media
● Founders and entrepreneurs building their public profile through broadcast and podcast appearances
Group Media Training is ideal for:
● Leadership teams who need consistent, confident communication across their spokespeople
● Professionals in high-pressure Q&A environments — from investor calls to panel discussions
● Organisations wanting to build media readiness before a campaign, product launch, or issue arises